Dodge Caliber SXT 2012: Designed For Living
Some cars are built for speed. Others are built for power. Some are even designed purely for their looks.
That’s all well and good. But a fast car is no good when you and your mates want to go to the big game. Five (people) into two (seats) just won’t go, no matter how hard you squeeze. And trust us, you don’t want to be trying that if your friends are anything like ours. Cripes.
A car built for power alone is no good when you’re taking your kids out. You can hardly just chuck them all in the back and ask them to hold on tight. You need to have a well-designed and comfortable interior and all the proper safety considerations. A killer sound system to distract them comes in pretty handy too. If you’ve driven with kids as passengers, you’ll know what we’re talking about.
Cars can be beautiful. There’s no doubting that. Designers - good ones at least - know what appeals to us. They know what shapes and lines get our hearts racing. But what’s the use of a really beautiful car if they’ve spent all the money on the design and it’s got nothing inside? It’s like dating a model. All your friends are jealous until he or she opens their mouth and something monumentally stupid comes out (calm down all you models out there, it’s just an analogy. We know you’re people too, you're just too good looking to be clever too). Real beauty is on the inside. We all know this (even the models), we just sometimes get distracted.
So what can we learn from all this? Basically, you can’t design a truly great car with only one primary consideration. Life is about more than just being quick, strong or pretty. It’s about all those things, and many more, all combined in one big package. Life is about living. That’s where the Dodge® Caliber SXT comes into its own.
The Caliber SXT is a car designed for living. Sure its 2.0-litre DOHC 16-valve engine packs a punch. Its big fender flares and sculpted body, complete with 18-inch polished aluminium wheels, make it look like a stunner. And the interiors are stylish and packed full of convenient features. But all of this combines to create something way in excess of the sum of these parts.
The Caliber SXT is a complete car. It knows that your life has many dimensions. A life without these would be a life half-lived. We have many selves: father/mother, husband/wife, friend, colleague, party animal, sports fan. The list goes on. We need a car that can accommodate all of these different individuals that constitute our whole being. That’s what makes the Caliber sale such a great car. Like us, it is many different things to many different people.
