The Mahindra Group is a US $6 billion conglomerate and a leading manufacturer of multi-utility vehicles. Initially set up to manufacture general-purpose utility vehicles, at present M&M is the leader in the Utility Vehicle (UV) segment in India, and its flagship UV, the Scorpio, has carved a distinct niche for itself with its unique combination of rugged utility and style. Established in 1945, the Group employs over 50,000 people.
TMI Pacific P/L imports and distributes Mahindra motor vehicles in Australia. This associated company of the Tynan Motor Group adds weight to the existing stable of 11 brands which we hold.
Dealerships: Miranda
November 25, 2008, Sydney - Mahindra Automotive Australia (MAA), a recently formed joint venture between Mahindra and Mahindra India and TMI Pacific, today announced the arrival of its new cab/chassis variant, further expanding their utility vehicle range available to Australian drivers. The only one of its kind, the cab/chassis was developed by Indian auto giant Mahindra & Mahindra specifically for the local market, adding versatility to the ‘value for money' Pik-Up offering.
Claire Tynan, CEO, MAA said, "Australian drivers use their utes in such varied ways that we needed to make the personalisation of the vehicle as easy as possible for our end user.
"Mahindra Pik-Up customers will be able to purchase the basic cab chassis model at a very competitive price and be able to fit them out with tipper trays, canopies, trade specific trays with tool boxes complete with secure drawers, which ever shape they require their workhorse to be."
The new variant has been priced competitively, with an entry level Single Cab 4x2 model offered at $19,990. Pricing of the range has been further revised, making the Pik-Up a very attractive option during these challenging economic times.
The design and features of the vehicle remain largely unchanged. All models have a towing capacity of 2.5 tonne and a one tonne + payload. For a limited time only all Dual Cabs with stylised tub-backs will come with free alloy wheels valued at $1,400.
A new 'Java Brown' colour has been introduced, available only in the Dual Cab models, and all vehicles will have colour coded body parts (with the exception of the Apple Red). Metallic paint is also standard across the range (except for the white variants).
Functional upgrades include longer seatbelts (extended by 350 mm) for additional comfort, slotted brake- discs for better braking, and updated air-conditioning for improved distribution of A/C throughout the cab.
The new variant will be promoted through an innovative online campaign with the tag line "What would you put on your NAKED Pik-Up". Through engaging creative, visitors will click through to www.nakedpikup.com.au where they will play a game to "dress" their Pik-Up through mixing and matching colours, payloads and preferred trays.
In a recent review of budget 4x4 utes, Overlander 4WD Magazine stated that "... the Pik-Up is the best work/farm ute..." and with regards to performance it said, "...no matter if you are on a farm, on a work site, or on a trail, you are least likely to put a wheel ‘wrong' in the Mahindra than any of the other vehicles here… the Mahindra feels like its chassis balance and attitude would be less upset by a full one-tonne payload than any of the others.
"The Pik-Up is also pretty handy off-road with excellent clearance, deep low-range gearing and chunky dual-purpose tyres. More wheel travel at the rear would make it a winner off-road."
Ms. Tynan says, "The feedback we've had about the vehicle since its launch last year has been extremely positive, and drivers love it. The cab/chassis variant will only strengthen the Mahindra Pik-Up's position in the market as customers continue to look for cost effective solutions during this time."
