//The First Jeep

The First Jeep

“1940s Willy Quad”

The iconic Jeep Brand is recognised all over the world, forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MB. 

1940 WILLYS QUAD

In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton “light reconnaissance vehicle” tailored to Army specifications. Only three companies responded — Bantam, Willys, and Ford — but, within a year’s time they collectively produced the template for the vehicle known worldwide as the “jeep”.

Willys-Overland delivered the prototype “Quad” (named for the 4×4 system it featured), to the U.S. Army on Armistice Day (Veteran’s Day), November of 1940. The design was completed in a remarkable 75 days.

Only two prototypes were made.

 

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2018-11-22T11:14:07+00:00November 22nd, 2018|Jeep|