Chery Sets Sights on Le Mans in Major Motorsport Milestone | Tynan Chery Wollongong
Chery has announced a landmark step onto the global motorsport stage, confirming a five-year strategic partnership with the organisers of the iconic 24 Hours of Le Mans. This historic agreement marks the first time a Chinese automotive group has entered a full-scale collaboration with one of the world’s most prestigious endurance racing events — a significant moment for the brand now represented locally at Tynan Chery Wollongong.
Chery’s “Road to Le Mans” Motorsport Program
Signed on 13 December 2025 between Chery’s premium brand EXEED and the Automobile Club de l’Ouest (ACO), the partnership launches Chery’s ambitious “Road to Le Mans” program. The initiative signals Chery’s intent to compete at the highest level of global endurance racing and further establish itself as an automotive technology leader.
The 24 Hours of Le Mans, widely regarded as one of the three pinnacles of world motorsport alongside Formula 1 and the World Rally Championship, is considered the ultimate test of vehicle performance, durability and efficiency — values that align closely with Chery’s engineering philosophy.
A Three-Stage Plan to the World’s Greatest Endurance Race
Under the five-year strategy, Chery and EXEED will progress through three key stages:
- Establishing a domestic endurance racing series to build technical capability and develop motorsport talent
- Competing in the Asian Le Mans Series, gaining international endurance racing experience
- Forming an EXEED factory-backed team to contest the 24 Hours of Le Mans, with the goal of becoming the first Chinese manufacturer team to do so
This structured pathway reflects Chery’s long-term commitment to motorsport excellence rather than a short-term branding exercise.
Motorsport Innovation That Feeds Future Chery Vehicles
Chery has confirmed the Le Mans program is focused heavily on technology development, with data and learnings from endurance racing feeding directly into future production vehicles. Areas of advancement include:
- Powertrain efficiency
- Vehicle durability and reliability
- High-performance engineering under extreme conditions
These innovations will ultimately benefit everyday drivers, including customers visiting Tynan Chery Wollongong, as next-generation Chery vehicles continue to evolve.
Investment in Motorsport Infrastructure
As part of the agreement, Chery and the ACO will also collaborate on the development of a Le Mans-certified race circuit in Wuhu, Chery’s headquarters city. The circuit will support motorsport research and development while helping grow global fan engagement with the brand.
Chery’s Global Ambition
The Le Mans partnership represents Chery’s broader ambition to transition from a vehicle exporter to a global automotive technology player, using motorsport as a proving ground for innovation, engineering excellence and future mobility solutions.
With Chery continuing to expand its presence in Australia, this global motorsport commitment further reinforces the brand’s direction and long-term vision — something customers can explore locally at Tynan Chery Wollongong.
Discover Chery at Tynan Chery Wollongong
As Chery pushes boundaries on the world stage, Tynan Chery Wollongong remains your local destination to experience the latest Chery vehicles and brand developments firsthand.
Visit Tynan Chery Wollongong or contact our team to learn more about Chery’s growing global presence and future-forward engineering.
Source: Chery Australia, carexpert.com.au