Hyundai's Electrifying Success: Kona's Second Generation Takes Australia by Storm
In a major stride towards sustainable mobility, Hyundai has recently concluded the launch of its second-generation Kona range in Australia. Boasting a diverse lineup that includes hybrid and fully electric models, the company anticipates that these eco-friendly alternatives will contribute to a substantial 40% of the overall sales for the small SUV range.
This shift in focus towards hybrid and electric powertrains is expected to reshape customer preferences within the Hyundai Kona community. The broad array of choices presented to buyers is predicted to play a pivotal role in steering them towards greener options.
John Kett, Chief Operating Officer of Hyundai Motor Company Australia (HMCA), emphasized the significance of offering a range of powertrains. Speaking at the launch of the Kona Electric, Kett stated that with an increasing number of buyers showing interest in new energy offerings, the ability of Hyundai to provide options such as internal combustion engines (ICE), hybrid, and battery electric is a strategic move that is likely to boost Kona sales.
Kett elaborated on the positive response to the hybrid model, stating, "Two months into launching the hybrid, we were running at a 70:30 split between ICE and hybrid sales. This number is based only on private sales, as we have not done any fleet deals at this point in time." He went on to highlight the rapid shift in buyer preferences, indicating that the initial 100% ICE sales ratio had already transformed to 70:30, with a further expected shift to 60:40, including the 10% of buyers opting for fully electric vehicles.
"We are expecting a significant increase in Kona sales overall with the arrival of the new model. There is no doubt in our mind that it’s a 15,000 to 18,000 (unit) type of portfolio for us, and we think EV models could be 10 per cent of that (number)," added Mr. Kett. He further revealed that pre-orders for the Kona Hybrid and Electric have surpassed expectations, indicating a strong market demand for sustainable and efficient vehicles.
The success of the Hyundai Kona's second generation in Australia not only reflects the growing interest in electric and hybrid technologies but also underscores Hyundai's commitment to providing environmentally friendly solutions without compromising on performance or style. As the automotive landscape continues to evolve, the Kona stands out as a beacon of innovation, offering Australian consumers a compelling reason to embrace the future of eco-conscious driving.