Mahindra's Safety Commitment: Aiming for Five Stars Across the Board
Mahindra, the Indian automotive brand, is steadfast in its commitment to achieving the maximum five-star safety rating for all its future models in the Australian market. As Mahindra seeks to establish itself as a mainstream player down under, prioritizing safety becomes a cornerstone of its strategy. Despite its current offerings lacking an ANCAP safety rating, Mahindra's forward-looking approach ensures that upcoming models will not only meet but exceed safety standards. Let's delve into Mahindra's safety-focused ambitions and what it means for the brand's future in Australia.
Current Offerings and Global NCAP Testing:
Mahindra's current lineup in Australia includes the petrol-powered XUV700 family SUV and the diesel Scorpio 4x4, both yet to receive an ANCAP safety rating. However, it's important to note that both models have undergone testing by Global NCAP, a safety authority emphasizing vehicle occupant safety. While these tests provide valuable insights, Mahindra recognizes the importance of securing a high ANCAP safety rating for consumer trust and market competitiveness.
Aiming for Five Stars: Mahindra's senior executives emphasize their commitment to designing future models with a strong focus on safety. Understanding the significance of achieving a high safety score in ANCAP testing, the company aims to secure the maximum five-star rating for all upcoming vehicles. This commitment extends beyond traditional crashworthiness to encompass advanced collision avoidance technologies, aligning with the evolving standards set by the Australasian New Car Assessment Program.
Product Design and Development:
Joydeep Moitra, Mahindra Auto's Head of APAC, underscores the complexities of product design and development, highlighting that achieving the highest safety standards takes time. Despite the challenges, Mahindra is dedicated to incorporating safety features in all mid-cycle enhancements and new product releases. This strategic decision positions Mahindra as a brand that prioritizes the well-being of its consumers.
Scorpio Model Changes:
Moitra acknowledges the need for enhancements to the Scorpio model, which was homologated in Australia just in time to avoid certain mandatory technologies like autonomous emergency braking (AEB). While the current Scorpio lacks advanced driver assist systems (ADAS), Mahindra is actively working on refining this model to meet evolving safety expectations.
XUV700's Safety Technology:
In contrast, the XUV700 already offers a suite of safety technologies, showcasing Mahindra's commitment to advanced safety features. The XUV700 includes AEB, adaptive cruise control, lane departure warning, lane-keep assist, traffic sign recognition, and, in high-grade models, a blind-spot camera system. This demonstrates Mahindra's proactive approach to incorporating modern safety features in its lineup.
As Mahindra positions itself for long-term success in the Australian market, its unwavering commitment to achieving five-star safety ratings across all future models signals a brand dedicated to meeting and exceeding consumer expectations. With safety at the forefront of its design philosophy, Mahindra is poised to carve a niche for itself as a trustworthy and safety-conscious player in the competitive automotive landscape Down Under.