Subaru Australia Partners with the Australian Road Safety Foundation to Drive Rural Road Safety Awareness

Subaru Australia Partners with the Australian Road Safety Foundation to Drive Rural Road Safety Awareness banner

In the vast and diverse landscapes of Australia, the love for adventure and the open road runs deep in the hearts of many. Whether it's a scenic drive along the Great Ocean Road or a journey through the rugged Outback, Australians have a strong connection with their roads. However, with this beauty comes the responsibility of ensuring road safety for all. That's why Subaru Australia is proud to partner with the Australian Road Safety Foundation to raise awareness and drive action for Rural Road Safety Month this September. Together, we are calling on everyone to respect the road and contribute to making our highways safer for everyone.

The Importance of Rural Road Safety

Australia's rural roads are as iconic as they are perilous. They offer breathtaking scenery and the allure of the unknown, but they also present unique challenges. With longer distances between services, unpredictable weather conditions, and wildlife encounters, the risks on rural roads are significant. Rural Road Safety Month is an initiative aimed at addressing these challenges and fostering a culture of responsible driving.

Subaru Australia: A Commitment to Safety

At Subaru Australia, safety has always been at the core of our values. Our vehicles are designed with cutting-edge safety features and technologies to protect not only the occupants but also other road users. However, our commitment to road safety extends beyond just building safe cars; it's about creating a safer road environment for everyone.

Partnering with the Australian Road Safety Foundation

To amplify our commitment to road safety, Subaru Australia has joined hands with the Australian Road Safety Foundation (ARSF). The ARSF is a non-profit organization dedicated to reducing road trauma in Australia. Together, we aim to raise awareness about the unique challenges of rural roads and encourage responsible driving behavior.

Our Campaign: Respect the Road

Under the banner of "Respect the Road," our campaign seeks to educate drivers about the specific challenges of rural roads and inspire them to make safer choices. Here's how we plan to achieve this:

  1. Education and Awareness: We will provide resources and information on rural road safety through our website, social media channels, and collaboration with ARSF.
  2. Community Engagement: Subaru dealerships across Australia will actively engage with local communities to spread awareness about rural road safety and offer resources for responsible driving.
  3. Partnership Initiatives: Subaru Australia will work closely with ARSF to develop targeted programs and initiatives that address the unique challenges faced on rural roads.
  4. Advocacy: We will advocate for safer rural road infrastructure and collaborate with local authorities to implement safety improvements.

How You Can Contribute

Raising awareness and driving action for rural road safety is a collective effort. Here's how you can contribute to the "Respect the Road" campaign:

  1. Educate Yourself: Stay informed about the challenges of rural roads and share this knowledge with friends and family.
  2. Drive Responsibly: Always adhere to speed limits, wear seat belts, and avoid distractions while driving.
  3. Be Prepared: Before embarking on a rural road trip, ensure your vehicle is in good condition, and you have essential supplies like water, food, and a first aid kit.
  4. Report Hazards: If you encounter unsafe road conditions or hazards, report them to local authorities.
  5. Support the Campaign: Share our campaign materials on social media, attend local events, and encourage others to "Respect the Road."

Subaru Australia is proud to partner with the Australian Road Safety Foundation during Rural Road Safety Month. We believe that by working together and raising awareness about the unique challenges of rural roads, we can make a significant impact on road safety in Australia. Let's join hands, respect the road, and ensure that our beautiful country remains a safe place for all travelers. Together, we can make a difference.

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