Chery Motor Australia Eyes Sub-$30,000 SUV Market with Potential Tiggo 4 Launch

Chery Motor Australia Eyes Sub-$30,000 SUV Market with Potential Tiggo 4 Launch banner

Chery Motor Australia is gearing up for an ambitious product launch spree, with its sights set on capturing a slice of the lucrative sub-$30,000 SUV segment. Here's a glimpse into the exciting developments on the horizon:

Introduction of the Tiggo 4

  • New Entry-Level SUV: Chery Australia's Chief Operating Officer, Lucas Harris, revealed plans to introduce the Tiggo 4, a smaller and more affordable SUV model.
  • Target Launch: The Tiggo 4 could hit the Australian market as early as late 2024, marking a significant addition to Chery's expanding lineup.

Seizing Market Opportunity

  • Sub-$30,000 Segment: Mr. Harris emphasized Chery's recognition of a "massive opportunity" in the sub-$30,000 market segment.
  • Competitive Pricing: With plans to position the Tiggo 4 competitively, Chery aims to cater to budget-conscious consumers without compromising on quality and features.

Tiggo 4 Pro Overview

  • Compact Dimensions: The Tiggo 4 Pro, Chery's current subcompact SUV, boasts dimensions comparable to popular models like the Kia Seltos.
  • Powerful Performance: Equipped with a 1.5-litre turbocharged petrol engine, the Tiggo 4 Pro promises a dynamic driving experience similar to its larger counterparts.
  • Refreshed Design: A recent update in China unveiled a refreshed Tiggo 4 model featuring enhanced exterior styling and an updated interior with modern amenities.

Competitive Positioning

  • Rivalry with Established Brands: Chery's Tiggo 4 Pro is poised to compete with entry-level versions of popular SUVs like the Mitsubishi ASX, MG ZST, and GWM Haval Jolion.
  • Price Point: With a potential starting price below $30,000, the Tiggo 4 Pro could emerge as one of the most affordable new SUVs in the Australian market.

Omoda 5 End of Financial Year Deal

  • Current Offering: As part of an end-of-financial-year deal, Chery's Omoda 5 is currently available from $29,990 drive-away, providing consumers with a compelling option in the mid-range SUV segment.

Chery Motor Australia's strategic approach to product expansion reflects its commitment to meeting the diverse needs of Australian consumers. Stay tuned for further updates on the Tiggo 4 launch and other exciting developments from Chery.

(Please note: Prices and specifications are subject to change. For the latest information, consult your nearest Chery dealership.)

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