Subaru Australia Celebrates 600,000 SUV's Sold in 50 years.
Tynan Motors - 8th August 2023
As it coincides perfectly with the company's 50th year of existence in Australia, Subaru Australia proudly celebrates reaching the milestone of selling over 600,000 Subaru Sport Utility Vehicles (SUVs).
Subaru has led the SUV market for five decades, establishing new standards and pushing the envelope. The Subaru Outback, which is credited with starting Australia's obsession with family SUVs more than 25 years ago, is still one of the most well-liked and prestigious SUVs in the nation.
Subaru continues to meet the different lifestyles and needs of the Australian market with its wide range of SUVs, including the tough Outback, the agile Forester, and the adaptable Crosstrek.
The Subaru Crosstrek and Outback stood out as the top performers throughout the month of July, both vehicles attaining the best July sales figures on record*. These two models contributed significantly to Australia selling 600,000 Subaru SUVs, thanks to the spike in demand and very positive consumer reaction.
In celebration of the company's 50th anniversary, Subaru Australia's Managing Director, Blair Read, expressed his delight about reaching this big milestone. He said, "Passing 600,000 Subaru SUVs sold in Australia is a monumental occasion and one we are immensely proud of.
"We are grateful for the continued support of our devoted consumers, the commitment of our esteemed dealers, and the enthusiasm of our entire team in helping us reach this milestone. We are dedicated to building on this tradition because we are proud to have gained Australians' trust over the past 50 years.
This achievement not only demonstrates the enduring faith and loyalty of Australian consumers in the renowned Subaru brand, but it also emphasises the company's dedication to producing outstanding automobiles that excel in terms of safety, performance, and dependability.