Subaru Marks 50th Year with Record-Breaking SUV Sales in Australia
In a momentous 50th year in Australia, Subaru is basking in the glow of remarkable sales success, with its SUV lineup leading the way in 2023. With a total delivery of 46,114 vehicles and an impressive year-on-year growth of 28%, Subaru's SUV range, featuring the Outback, Forester, and Crosstrek, played a pivotal role in achieving this milestone.
Record-Breaking SUV Sales
The Subaru SUV range has notched up a record-breaking combined sales volume, showcasing the unwavering trust Australian consumers have placed in the Subaru brand. The Outback and Forester spearheaded this charge with unprecedented volumes. The introduction of the new Outback XT turbocharged sales significantly contributed to a record annual total of 12,903 Outbacks delivered, reflecting a remarkable 32% year-on-year increase and reaffirming the model's enduring appeal among Australian drivers.
The Forester, maintaining its status as the most popular model in the Subaru lineup, achieved a new annual record with 16,381 vehicles finding homes in Australian driveways, marking an impressive 54% increase year-to-date. Adding to the success story, the all-new Subaru Crosstrek (formerly named XV) made a notable impact, selling 8,991 units after officially hitting the market in May.
Historic Combined Sales Volume
Collectively, Subaru SUVs, including the XV, achieved a historic combined sales volume of 39,717, reaffirming the enduring trust placed by Australian drivers in the Subaru brand. This accomplishment underscores Subaru's commitment to delivering vehicles with unmatched capabilities, offering reliability, performance, and the essence of adventure.
Blair Read, Managing Director of Subaru Australia, expressed gratitude, saying, "Thank you to our nationwide dealer network, who have been integral to delivering this success with their commitment and passion for supporting Subaru drivers." He emphasized that the entire Subaru network is dedicated to providing outstanding vehicles that cater to a range of owner needs and adventures while instilling confidence and security on all roads and in all conditions.
Subaru's record-breaking SUV sales in 2023 during its 50th year in Australia mark a significant achievement. The success not only highlights the popularity of Subaru's SUV lineup but also underscores the brand's commitment to delivering vehicles that resonate with the diverse needs of Australian drivers. As Subaru continues its journey, the celebration of this milestone is a testament to its enduring appeal and the trust it has garnered over five decades.