Subaru wins back-to-back Major Car Manufacturer of the year at Roy Morgan Customer Satisfaction Awards

    2026-08-04
    Subaru wins back-to-back Major Car Manufacturer of the year at Roy Morgan Customer Satisfaction Awards banner

    When purchasing a new vehicle, performance and safety are only part of the equation. The experience you receive before, during and long after you drive away matters just as much.

    That's why we're proud to share that Subaru Australia has once again been recognised as Roy Morgan's Major Car Manufacturer of the Year, taking home the prestigious award for the second consecutive year.

    At Tynan Subaru, we believe this recognition reflects the same commitment we strive to deliver every day—helping our customers enjoy a seamless ownership experience from their first enquiry through to ongoing servicing and support.

    A Recognition Based on Real Australian Customers

    Unlike many industry awards judged by a panel, the Roy Morgan Annual Customer Satisfaction Awards are based on feedback from more than 60,000 Australians each year.

    The awards recognise brands that consistently deliver outstanding customer satisfaction throughout the year rather than rewarding a single campaign or product launch.

    For Subaru, that consistency has resulted in an impressive achievement:

    • Major Car Manufacturer of the Year for two consecutive years
    • 30 monthly customer satisfaction awards between 2021 and 2025
    • The only automotive manufacturer to receive monthly satisfaction awards every year across the five-year period

    What Makes Subaru Owners So Satisfied?

    Subaru has built its reputation on delivering vehicles that Australians know and trust.

    From the confidence of Symmetrical All-Wheel Drive to the advanced safety of EyeSight® Driver Assist Technology, Subaru continues to develop vehicles designed for everyday Australian driving conditions.

    Popular models such as the:

    • Subaru Forester
    • Subaru Outback
    • Subaru Crosstrek
    • Subaru WRX
    • Subaru BRZ
    • Subaru Solterra

    continue to offer the practicality, capability and reliability that have made Subaru one of Australia's most respected automotive brands.

    Subaru Australia Thanks Its Retailer Network

    Subaru Australia's General Manager, Scott Lawrence, said the award reflects the combined efforts of Subaru Australia and its national retailer network.

    "Being named Roy Morgan's Major Car Manufacturer of the Year for the second consecutive year gives us immense pride... It starts with the engineering excellence that goes into every vehicle built, complemented by the genuine care our Retailer network brings to every customer interaction."

    His comments highlight the important role Subaru retailers play in delivering the ownership experience customers have come to expect.

    What This Means for Customers at Tynan Subaru

    At Tynan Subaru Sutherland and Tynan Subaru Albion Park, we're proud to represent a brand recognised for putting customers first.

    Whether you're purchasing your first Subaru, upgrading to the latest model or servicing your current vehicle, our experienced team is committed to providing the high level of care that Subaru owners expect.

    From helping you compare models to supporting you throughout your ownership journey, our goal is to make every visit a positive one.

    A Reputation Built on Customer Satisfaction

    This latest Roy Morgan recognition builds on Subaru Australia's growing list of customer-focused achievements, including consecutive Canstar Blue Most Satisfied Customers – SUV awards.

    Together, these accolades reinforce Subaru's commitment to delivering vehicles that Australians enjoy owning—and an ownership experience that keeps customers coming back.

    Experience the Subaru Difference at Tynan Subaru

    If you're considering a new Subaru, there's never been a better time to experience the brand for yourself.

    Visit Tynan Subaru Sutherland or Tynan Subaru Albion Park to explore the latest Subaru range, arrange a test drive or speak with our team about finding the right Subaru for your lifestyle.

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